Tips on LinkedIn connection notes and authentic follow-up
When you connect with someone on LinkedIn, it's important to send a connection note that introduces yourself and explains why you want to connect with them. A good connection note should be personal, concise, and relevant.
Here are a few tips on how to write an excellent connection note:
Start by introducing yourself. Be sure to include your name and what you do.
Explain why you want to connect with them. Why are you interested in connecting with this person? What do you have in common?
Make it personal. A good connection note should feel personal and friendly. Be sure to use their name and mention something about their profile that caught your attention.
Keep it brief. A good connection note should be short and to the point. Try to limit it to 2-3 sentences max.
Use relevant keywords. If you're looking for potential leads, be sure to use keywords in your connection note that match the interests of the person you're connecting with.
After connection
Remember, your goal is to have real conversations!
#TIP If you wouldn’t say something to the person standing in front of you, then don't say it on LinkedIn Messenger.
You’re looking to emulate, as closely as possible, the way conversations happen in real life. Think in terms of how we speak in real life:
Humor
Statements of unity
Ego rubbing
Likability
Pattern interrupts
Unfinished loops
Do your research, and laser focus on the personas within your target niche - this in turn increases your credibility and authority in your chosen topic. Try to avoid automated drip sequencing post connection - you'll get better results and outcomes by taking the time to build a natural repour in our increasingly noisy digital world.
Adopt an authentic, more natural framework. here's a quick example framework - by no means exhaustive, but gives you an idea of how to progress post connection.
Final thoughts... You are looking to generate as much goodwill as early on in the conversation as you can. Build that trust by taking the time to understand what it is your ideal customer really wants, then teaching them how to get what they want, while simultaneously making them timely offers to engage proactively and step 'behind the wall' for more focused engagement and solutions to the problems they're looking to solve.
